Website Design

There are numerous things to consider when designing a website. There is the general aesthetic quality of the site and whether that quality will fit the mood of the business you are building the site for. For example, you would not want to use the same design you used for an architects site for an IT company's site. When you are building a site you want to consider two factors: 1. How will you draw customers to your site and 2. How to convert visits to your site into sales. The second point is done through good clear website design that not only looks good, but is easy to use. It is important not to cram too much information onto your home page or your navigation bar as this can confuse and put off the visitor to your site. Your aesthetic should match what the audience expects for your industry. A clear, sleek design is important so the customer can find the information they are looking for.  

There are numerous ways to draw customers to your site. You will want to keep your website regularly updated with new content. You will want to optimise your site for certain keywords. You will want to have a social media presence. It is also important that you have internal links between the pages of your site. 

As with a lot of things in life, there is a law of diminishing returns when it comes to website design. There is a trade off between having an absolutely perfect site and wasting days of your life trying to perfect minor details. It is important, however, to spend at least a couple of hours each week updating content for your site if you intend to maintain any sort of search engine